What are the NIHR Identity Guidelines and why do I need to follow them?

The guidelines set out what logos, fonts, colours and types of images we must use on all digital and printed materials. We need to follow them so that we have a stronger, more recognisable NIHR profile within the NHS and wider research community, with patients and the public, industry and charities. We’ve summarised what you need to know below.

If you have any queries, please email comms.crnnwl@nihr.ac.uk.

How do I apply OUR Identity?

Templates

You can download a range of templates for documents and presentations in both Google and Office formats with the correct branding on them from the Hub. Please make sure you download/make copies of what you need rather than edit the originals. You can also find the documents on the S: drive – S:\NIHR – Clinical Research Network\CRN NWL Templates – February 2019 

If you require a report cover, leaflet, poster or any other materials then Communications Team has access to design software and a range of templates and can produce professional-looking documents for you.

Fonts

  • The NIHR’s official font is Lato. You can download it from the Hub and ask IT to load it onto your computer for use.
  • The recommended font size for text is 12 points. The minimum is 10.

Logos

The NHS lozenge was removed from the NIHR logo in February 2019. It must no longer be used on internal or external documents.

This is the new Logo, which appears on the top left.  

There is also a white version of the logo to use on dark backgrounds.  Please do not alter/customise the logo in any way. You can download the logos from the Hub.

Colours

This was the old colour band and colour scheme we used from the launch of the Clinical Research Network in 2014 until early 2019. Please make sure you are no longer using it on any documents.

We now have a fresh new colour palette.  The main colour we use is NIHR Navy.  There are also some accent colours that can be used sparingly. Each colour represents a different audience, i.e. Coral for Corporate, or Aqua for the Research Community.